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Social platforms setting up shop on other social platforms has been around, well, as long as social platforms, and the latest example emerged over the weekend when Facebook created an account on TikTok.
The account is verified and had roughly 14,600 followers at the time of this post, but it had not shared any videos or other content, save for a link to the Facebook application on Google Play.
TikTok had not responded to a request for comment at the time of this post, but a spokesperson for Facebook parent company Meta told Adweek, “”Brands leverage a variety of channels, including some of our social media platforms, to reach and engage with the people using their products and services every day.
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