Facebook Revamps Its Elevate Site

The initiative aids creators, job seekers, nonprofits, small businesses and students in the Black and Latinx communities

Elevate provides community, education, empowerment and mentorship Facebook

Facebook this week rolled out a new site for its Elevate initiative aimed at aiding creators, job seekers, nonprofits, small businesses and students in the Black and Latinx communities.

The Elevate program is part of the social network’s pledge in June to invest $100 million in the Black community, with Elevate covering the Latinx community, as well.

Elevate provides community, education, empowerment and mentorship through vehicles including:

  • Career connections: Connections that can help raise the economic prospects of students, job seekers and minority-owned businesses.
  • Circles: Share experiences and receive coaching from a Facebook mentor on digital marketing strategies.
  • Live events: One example is a question-and-answer series covering digital marketing, culturally relevant topics and personal experiences.
  • News: Important announcements, tips, inspiration and more to help keep visitors informed.
  • Workshops: Virtual coaching sessions on how to optimize the use of Facebook products and beyond.

People can also stay connected to Elevate through its Facebook group, Facebook page or Instagram account.

Facebook wrote in a blog post, “Members of Black and Latinx and Hispanic communities have to confront the realities of discrimination, violence and injustice on a daily basis. At Facebook, we’re supporting these communities through products and programs that further social and economic empowerment.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}