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Facebook’s “More Together” initiative continues with end-of-year on-platform spot “Here We Are,” part of a campaign called “A Year to Remember and a Year to Forget.”
“It’s been an unprecedented year, to say the least,” vice president of marketing for the Facebook application Samantha Wu told Adweek. “This piece of work wraps up the whole year.”
The campaign was developed in-house by the Facebook Creative X team, and it debuts on the social network’s various platforms Monday.
“We saw people come together on our platform to connect, build and find community in some of the most inspiring and creative ways,” Wu said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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