Facebook IQ’s Culture Rising: 2022 Trends Report Heavily Influenced by Pandemic

Meta’s research arm used aggregated, anonymized user data and a 12-market global study to provide a forecast for the next 12 to 18 months

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The pandemic continued to weigh heavily on the Culture Rising: 2022 Trends Report (formerly the Topics and Trends Report) from Facebook IQ, Meta’s research arm.

Facebook IQ wrote in the report’s introduction, “The physical, mental and spiritual effects of the coronavirus pandemic have been profound. In our latest global foresight survey, we found out that the future ain’t what it used to be: 37% of the respondents say the pandemic spurred them to re-evaluate their purpose and priorities in life, while 41% said that if they had a do-over, they’d choose a different career.

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