Facebook IQ Sees Potential Staying Power for Pandemic-Induced Behavior Shifts

The social network’s marketing research team recently released its 2021 Topics and Trends Report


Facebook IQ released The 2021 Topics and Trends Report earlier this month, its fourth annual look at the types of conversations that gained momentum on the social network and how marketers can use that information to prepare for the coming year.

However, the previous three installments of the marketing research team’s analysis didn’t have a pandemic to factor in.

“In this time, people are prioritizing what matters most, be it community or time spent outdoors,” Facebook IQ said in its introduction to the report.

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