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Facebook said Tuesday that the Revenue Lift tool for its Instant Articles is being made more broadly available in response to direct feedback from publishers.
Revenue Lift gives publishers of Instant Articles the ability to:
- Estimate distribution and revenue differences between Instant Articles and the mobile web at various levels of Instant Articles adoption.
- Assess performance at an individual or aggregate page level using the page picker.
- Input mobile web RPM (revenue per thousand page opens) data to make Instant Articles versus mobile web comparisons.
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