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Facebook is testing and introducing several updates to help businesses on its platform boost their chances of being discovered and better connect with customers and potential customers.
The social network began testing a new experience on News Feed in the U.S., enabling users to tap on topics that interest them—such as beauty, clothing and fitness—and explore content from businesses in those fields.
Facebook said in a blog post that people already discover businesses while scrolling through News Feed, and the experience being tested will make it easier for them to discover and consider businesses they may not have found on their own.
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