Facebook Details Olympics Initiatives Across Its Family of Apps

Its hub will offer highlights, looks at athletes and teams and more on the Games


The last notes of Friday’s Opening Ceremony have faded, and Facebook’s family of applications is ready for the 2020 Summer Olympic Games in Tokyo.

Facebook rolled out a hub that includes: highlights from official Olympic broadcast partners; overviews of athletes and teams; explainers on competitions that are new to the Games; Olympics history; and posts from users’ friends.

The hub can also be accessed via the #Olympics or #Tokyo2020 hashtags.

On Instagram, augmented reality effects for Reels

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in