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Facebook Dating added some more arrows to Cupid’s bow with the introduction of three new features, as well as a game show on longform video destination Facebook Watch.
The social network said use of Facebook Dating’s Virtual Dates feature, which enables people to video chat with their matches, rose by more than 50% since the end of 2020, largely fueled by the pandemic and people shifting to dating from a distance.
More than one of every four Facebook Dating users include hobbies in their profiles, and the most common examples were listening to music, watching movies, traveling, reading and playing video games.
The number of messages sent daily via Facebook Dating is up more than 55% since August 2020, and the most popular time to message matches is Sunday at 7 p.m.
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