Facebook CMO Alex Schultz Responds to Perception of Dominance by Conservative Pages

He sought to de-emphasize analytics tool CrowdTangle, which Facebook owns, while prioritizing reach over engagement

Kevin Roose's @FacebooksTop10 Twitter account drew much attention to the performance of conservative pages RobinOlimb/iStock

Facebook attempted to respond to recent criticisms regarding the dominance of conservative pages on its platform with a Newsroom post by recently named chief marketing officer (and vice president of analytics) Alex Schultz that appeared to highlight the limitations of analytics tool CrowdTangle—which Facebook acquired in November 2016—as well as running counter to the social network’s emphasis on quality of interactions versus number of interactions.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.