Facebook CMO Alex Schultz Responds to Perception of Dominance by Conservative Pages

He sought to de-emphasize analytics tool CrowdTangle, which Facebook owns, while prioritizing reach over engagement

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Facebook attempted to respond to recent criticisms regarding the dominance of conservative pages on its platform with a Newsroom post by recently named chief marketing officer (and vice president of analytics) Alex Schultz that appeared to highlight the limitations of analytics tool CrowdTangle—which Facebook acquired in November 2016—as well as running counter to the social network’s emphasis on quality of interactions versus number of interactions.

Schultz also sought to minimize the presence of political content on Facebook, saying that it makes up just 6% of what users in the U.S.



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