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When Facebook introduced its Ad Library in May 2018, it heralded the archive of political ads and political issue content run by advertisers as a new era of transparency, making information public such as the campaign budget associated with the ad and how many people saw it, as well as their ages, locations and genders.
However, the New York University researchers behind the NYU Ad Observatory beg to differ.
Laura Edelson, one of the researchers on the Cybersecurity for Democracy team and a PhD candidate at the NYU