Exploring the Use Cases for Customer Data Platforms
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Customer data platform (CDP) technology is capturing the attention of marketers and technologists for some very good reasons. CDP’s solve age-old data management issues that have hung around marketer’s necks like the proverbial albatross. The right CDP can help marketers realize the dream of true one-to-one marketing by powering deep personalization. CDP’s enable the unification and activation of customer knowledge across all marketing channels. Instead of spending our time trying to manhandle data across a myriad of systems, we can spend more time thinking about how to connect with people and align with their personal needs and tastes.
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