Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Adweek is proud to present the latest addition to the Adweek Podcast Network! On the Mic with Ad Results Media explores the business of creator-based media across podcasts, video and emerging audio.
Hosts Lindsay Smith and Nate Spell dive deep into creative ideation, execution industry news and happenings. They also welcome conversations exploring the latest trends, research studies and more. Guests and friends of the show include Bryan Barletta of Sounds Profitable, Jordan Harbinger, The McFarlands, and Patrick Hinds and Gillian Pensavalle of True Crime Obsessed. And this only scratches the surface!
In today’s episode, Smith and Spell are joined by Liz Hawks, Stephanie Moore and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between content creators and influencers along with the different approaches brands should take when partnering with each.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
