Expand Your Media Mix to Meet Users Where They Are

Survey data led to new pathways at Quartz

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Quartz’s Natalie Diamond discusses the ever-evolving publisher-to-consumer relationship. Below, in her own words, she taps into the ways data insights can sustain engagement and product development.

The challenge

As the media landscape continues to evolve, so do the dynamics of the publisher-to-consumer relationship. With global online content consumption having doubled in 2020, we know that consumers today are spoiled for choice regarding how and where they consume content.

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