2019 to 2022: The Evolution of Consumer Consent & How Publishers Must Adapt
Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in 2018. One of its key aims was to give consumers more control over their personal information and make users understand they have a choice when it comes to providing consent to data collection and processing.
In the US, initial responses to the GDPR ranged from criticism to pay walls or completely blocking EU visitors from accessing content. While many companies made sure their legal teams were up to speed with the newly introduced regulation, multiple factors are now making
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