Events

Events Take on Greater Importance as City and Regional Publishers Seek Diversification

Headshot of Ron Matejko
By Ron Matejko

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

When luxury title publisher Palm Beach Media Group announced in October the launch of a new venture called Illustrated Events, the move offered yet another piece of evidence that signals the growing role events will play in diversifying a publisher’s business model.

Events are not an original concept for Palm Beach Media Group or many other publishers. However, as I highlight in the Trends in City & Regional Publishing feature in the new Fall issue of Publishing Executive Magazine, every publishing executive that I spoke to said their company plans to increase its focus and investment on events going forward.

“We’ve

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Ron Matejko

Ron Matejko

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.

Recommended articles