What's Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs

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DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. DNA guides how a unique life will unfold.

Meaningful, growing, sustainable events must also begin with the creation of their unique DNA, which is developed through open interaction with the very audience you wish to attract. Every component of this approach requires an open mind and the embrace of new technologies, such as social media, forums, database analytics, and a customer experience survey tool.

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