ESPN: The Magazine Gives Basketball the Comic Treatment

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Heading into the 2010-11 season, ESPN: The Magazine decided the story lines behind each NBA team were too compelling to limit to dry prose. Working with comic creator Marvel, a series of mock comic book covers were created to illustrate the outlook for each of the 30 teams, currently appearing in the magazine’s NBA preview issue.

ESPN parent company Disney‘s recent purchase of Marvel made the partnership easy to arrange, but there were still planning and logistics hurdles to overcome.

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