Elon Musk Believes Twitter Paywall Will Solve Advertisers' Brand Safety Concerns 

The company’s new owner publicly spoke to the platform’s largest advertisers 

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Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy.

Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others.

Advertisers are increasingly concerned about Musk’s definition of free speech and how that can collide with their brand messaging. Musk told the brands his $8 subscription plan, which includes verification, will solve for these concerns.

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