Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust

You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being collected, used, or misused by the various content, commerce, and online service providers they interact with every day. But publishers have a front-row seat to the drama as it all unfolds – and an added layer of responsibility, given the direct relationship between users and their content.