Ecommerce Fuels Marie Claire's Growth

Now adding luxury to its platform

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Marie Claire U.K.’s shopping platform, Marie Claire Edit, is expanding into luxury beauty with a new platform, debuting today, that sells beauty products and accessories. The site will offer curated beauty picks in collaboration with online luxury commerce site Net-a-Porter.

Top line

The Marie Claire Edit platform, introduced in 2018, aggregates editor-curated fashion choices from brands such as Farfetch, Selfridges, Asos and Topshop.

Marie Claire ecommerce director Emily Ferguson said launching the new line “has helped me with my long-term objectives of creating a 360 approach to ecommerce on the Marie Claire platform.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in