Publishing

Eastern Launches Paper for Indigo Users

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By Publishing Executive Staff

November 22, 2002

HP Indigo press users have long sought a printing paper that didn’t require special treatments in order to run through the machines. These papers still lacked the archival qualities publishers desired and were expensive, hurting printer profit margins.

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Headshot of Publishing Executive Staff

Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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