Eastern Launches Paper for Indigo Users

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

HP Indigo press users have long sought a printing paper that didn’t require special treatments in order to run through the machines. These papers still lacked the archival qualities publishers desired and were expensive, hurting printer profit margins.

Eastern Paper, a closely held company based in Amherst, MA, offers printers an alternative with the introduction of Inspire, an uncoated printing paper that performs well on press and delivers top print quality without the need for special treatments, according to a company statement.

HP

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in