The Two-Faced Marketer
Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
E-mail offers a way to deliver fresh content online, while driving traffic to related Web sites, maintaining customer loyalty and cross-promoting brands. In addition to serving as a marketing tool, it has the dual ability to stand on its own as a revenue-generating product in the form of an e-newsletter.
E-mail service providers (ESPs) offer toolsets with functionality ranging from search engine marketing and pay-per-click campaigns to online surveys and automatic, rapid e-mail alerts; tracking and reporting; and list management and segmentation.
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