e.l.f. Cosmetics Becomes First Beauty Brand on Triller

It also released five-track holiday album e.l.f. the Hauls

e.l.f. the Hauls on Apple Music e.l.f. Cosmetics/Apple Music

The brand behind a groundbreaking TikTok jingle that evolved into a hit song, e.l.f. Cosmetics, looked to break more ground Tuesday with the release of five-track holiday album e.l.f. the Hauls, as well as becoming the first beauty brand on music video platform Triller.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.