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The brand behind a groundbreaking TikTok jingle that evolved into a hit song, e.l.f. Cosmetics, looked to break more ground Tuesday with the release of five-track holiday album e.l.f. the Hauls, as well as becoming the first beauty brand on music video platform Triller.
The album features up-and-coming artists Halston Dare, Kiana V, Rosette and Yasmeen putting their spin on seasonal classics “Auld Lang Syne,” “Deck the Halls,” “Jingle Bells,” “Joy to the World” and “Up on the Housetop.”
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