e.l.f. Cosmetics Becomes First Beauty Brand on Triller

It also released five-track holiday album e.l.f. the Hauls

The brand behind a groundbreaking TikTok jingle that evolved into a hit song, e.l.f. Cosmetics, looked to break more ground Tuesday with the release of five-track holiday album e.l.f. the Hauls, as well as becoming the first beauty brand on music video platform Triller.