The Dos and Don’ts of an Email Migration

Migrating to a new email service provider (ESP) can be one of the most tedious, frustrating, and unappealing pursuits a publisher or email marketer can undertake. Unfortunately, this undertaking is increasingly common. A recent study by Return Path found that “nearly one-quarter of study participants report changing their ESP or adding a new dedicated IP address in the last two years.”

Casey Swanton

As a Senior Email Strategist with Return Path, Casey specializes in driving increased engagement and boosting deliverability. Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”

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The Dos and Don’ts of an Email Migration

Casey Swanton

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Casey Swanton