Report: Don't Ignore Mobile Device 'Long Tail'
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In the midst of the mobile device fever gripping the publishing industry, a new report from Internet publishing platform provider Netbiscuits sheds light on how mobile business profitability extends beyond the latest Apple craze to a so-called “long tail” of Web-enabled devices, which, combined, generate the majority of website requests. “The Mobile Web Device Report: How Mobile Device Usage for Internet Access Varies by Market, Industry and Time” concludes that overlooking the long tail when optimizing mobile websites and developing apps for the dominant few-like the iPhone and BlackBerry-means publishers all too often miss out on a substantial chunk of potential traffic.
“For publishers that want to go mobile successfully, it is important to understand that the long tail of devices can—and very often does—outweigh ‘the dominating few’ in their market, industry or target group,” explains Ron Farmer, managing director of Netbiscuits Inc.
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