Doing Social Networking Right

It was a privilege to be welcomed as a guest contributor in Business Common Sense by its author, creator and a mentor of mine, Denny Hatch. Denny hired me 11 years ago as an associate editor when my wife was 5 months pregnant and one month after being laid off. He taught me more about direct marketing than any textbook or college professor could ever do, impressing upon me that a ‘sale only begins when the customer says yes’ and that the ‘customer is always right.’