Does Social Graphing Offer Publishers A Better Way to Distribute Content?

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Publishers and their business models have always been built around distribution channels. In days of yore, magazines and newspapers were sent out, and audiences, revenue streams and content formats hinged largely on how and who received them.

With the rise of online publishing, followed by a multitude of mobile devices, web apps, social and messaging platforms, and now the rapid emergence of voice assistants, there are nearly endless ways audiences can consume the content publishers produce.

What that means for publishers is they are compelled to make their media available and easy to find to everyone, everywhere.

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