Digital Print: The Emerging Opportunity for Magazines & Catalogs
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With most of the publishing industry concentrated on how to monetize online content, it’s easy to forget that print magazines still play a crucial role in publishers’ product portfolio and revenue pie. And believe it or not, new ways of wringing more value and revenue out of print vehicles continue to emerge.
Advances in digital printing are creating new opportunities for publishers to create more customization in their print offerings, taking advantage of the rich audience data for the kind of targeting that advertisers are increasingly keen on.
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