Consumer

Digital Consolidation: Here for the Long Haul or Another Passing Fad?

Headshot of Rich Routman
By Rich Routman

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In the world of digital publishing, mergers and acquisitions have become almost commonplace, with consolidation dominating the 2019 headlines. From Vox Media’s acquisition of New York Media to Bustle Digital Group’s purchase of Inverse, and from Vice Media’s $400 million acquisition of Refinery29 to Group Nine Media’s $300 million acquisition of PopSugar, the digital media sector is experiencing a major shake-up. But are M&As here to stay or just the industry’s latest way of handling the ever-changing media landscape?

I would argue that the answer is two-fold: I think consolidation is the wave of the future while also being a way to weather the storm of changes that digital publishers have been feeling for quite some time.

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Headshot of Rich Routman

Rich Routman

Rich Routman is the President and Chief Revenue Officer of Minute Media, where he oversees all commercial activities and partnerships companywide. Most recently, Rich served as Chief Revenue Officer at Perform Media, global sports content and media group and owner of Sporting News. Prior to that, Rich launched the distribution and monetization business for Silver Chalice Ventures and has previous experience at both early stage start-ups and large organizations such as the NFL. Rich was recognized as Digiday's 2018 Publishing Executive of the Year for his ability to grow Minute Media's revenue by 130% year over year and scale the company to a top 10 digital sports platform in the U.S. and other key commercial markets. 

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