Digital Consolidation: Here for the Long Haul or Another Passing Fad?

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In the world of digital publishing, mergers and acquisitions have become almost commonplace, with consolidation dominating the 2019 headlines. From Vox Media’s acquisition of New York Media to Bustle Digital Group’s purchase of Inverse, and from Vice Media’s $400 million acquisition of Refinery29 to Group Nine Media’s $300 million acquisition of PopSugar, the digital media sector is experiencing a major shake-up. But are M&As here to stay or just the industry’s latest way of handling the ever-changing media landscape?

I would argue that the answer is two-fold: I think consolidation is the wave of the future while also being a way to weather the storm of changes that digital publishers have been feeling for quite some time.



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