The digital computer-to-plate workflow would seem to be a dream come true. After all, it promises faster, easier and, for some, cheaper. So why is it that the industry is nowhere near a completely digital workflow, specifically with regard to shipping digital advertisements? And why is it that certain industry segments (some publishers) seem to be moving at a snail’s pace when it comes to accepting digital ads? I believe the answer is basically a lack of understanding that underlines a communication problem in the industry.