Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
New innovations around digital printing, data integration, and marketing automation technologies are making it possible for publishers and marketers to reach audiences and customers across print and online channels in ever more seamless ways. And rich end user data – which many publishers are stocked with – acts as a lynchpin for targeting and personalizing print, which can improve user experience, boost direct sales, and yield higher CPMs. Yet fully fluid integration of online and offline channels doesn’t quite happen at the flip of a switch – at least yet.
How can the publishing, printing, and web technology supply chain connect more seamlessly to meet advertiser demand and improve cross-channel user experiences? And what are the business opportunities for publishers?
These are two of the big questions executives from leading magazine, book, and catalog publishing and printing companies will address when they convene in NYC on Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in