Web Strategy

Digging Up the Past: Publishing Archives Can Have A Second Life

Headshot of Denis Wilson
By Denis Wilson

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Today Rolling Stone announced that Lou Reed would be featured on the cover of its next issue hitting newsstands this Friday. The post previewing what readers can expect in the issue says senior writer David Fricke combed through his archives of interviews with Reed and found quotes from the musician’s associates, such as the unforgettable Andy Warhol.

While the in-depth cover story features plenty original reporting by Fricke, the issue is a reminder of how much valuable archived content publishers have at their disposal — and how it goes underutilized except for special occasions such as this.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Denis Wilson

Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Recommended articles