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New Twitter CEO Parag Agrawal has a tough task ahead of him if the latest projections by eMarketer come to fruition.
The research outfit sees monthly users in the U.S. peaking this year, at 56.4 million, before starting a slow decline.
eMarketer said Twitter saw a 4.1% spike in U.S. users in 2020, to 56 million, before that growth rate slowed to 0.8% in 2021, and it sees the social network losing 1.1 million U.S. users by the end of 2025, with the bulk of those (roughly 500,000) coming in the 35-through-44 age group.
Insider Intelligence eMarketer senior analyst Jasmine Enberg said in a statement, “Twitter’s challenge now is to retain the users it gained during the pandemic.
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