Despite Marketer Investment In AI, Studies Find Awareness Remains Low

Gartner finds more than half of consumers haven't heard of ChatGPT

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Increasingly, marketers are investing in artificial intelligence for content generation and customizing user journeys.

Despite this excitement, AI awareness among the general population remains relatively low, several studies find.

Research from Gartner in March, on why people’s opinions of ChatGPT impact brands, found that more than half (53%) of the 320 respondents have not yet heard of the AI tool.

Another study highlights the perception gap between brands and consumers. In an upcoming report by customer engagement platform Twilio on the State of Personalization, 81% of 500 businesses surveyed feel that recent AI tech, including ChatGPT, Google’s Bard, and AI-powered Bing, has the potential to positively impact customer experiences.



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