Despite Lower Traffic, The Guardian US Exceeds End of Year Donation Revenue Goals

The publisher generated $1.6 million from readers to end 2021

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The Guardian US generated $1.6 million in single and recurring donations during its 2021 end-of-year appeal, which ran for 43 days from Nov. 22 to Jan. 3.

The campaign exceeded its anticipated target of $1.25 million by 28% and was the biggest donation drive in the four-year history of the program, said president Regina Buckley.

The $1.6 million total also surpasses the $1.5 million in donations that The Guardian US generated in its 2020 end-of-year appeal, despite the publisher receiving less traffic in 2021 than it did in 2020––an issue affecting the news industry more broadly.



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