Defining Your Digital Specs
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Determining your digital specifications is perhaps one of the most difficult challenges contemporary publishers face. In what format should you accept advertising? This month, Columnist Eve Asbury answers a question submitted by a publisher, Bridget Burns, who is in the throes of working out her title’s spec sheet.
Bridget Burns: I have seen many changes in the publications world, and I will say that this digital one is the most confusing. We are finding out that we must trust our prepress house with the intangible, and it’s a bit scary.
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