Human Resources

Death of the CDO, Rise of the CPO

Headshot of Tom Cintorino
By Tom Cintorino

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

It was 1999 and the Internet was about to flip publishing on its head. The media called for the end of print with the debate being mostly about what month and not what year – a fait accompli. One of the top strategic M&A questions was, “Who’s your head of digital?”

Fast forward 20 years. If you are in media and information, and still around, your company looks a lot different and is likely a lot stronger.

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Headshot of Tom Cintorino

Tom Cintorino

Tom Cintorino is currently the CEO/Founder of The Next Chapter Consulting, providing consulting services in strategy, technology, product management, and M&A for travel, technology, and media companies. Tom has been a digital media strategist and business leader for the past eighteen years. As the EVP at Northstar Travel Group, responsibilities included digital strategy, product development, operations, M&A, and special projects such as spending 2014-2015 in China and Singapore integrating two acquisitions. Previously, he built PennWell Corporation's Digital Media organization and led their transformation efforts creating one of their largest and fastest growing profit centers. Prior to being in the media business, Cintorino held various senior-level positions in early-stage venture-backed high-tech firms. Specifically, Vice President of Sales and Marketing for iCOMS, Senior Vice President of Sales & Sales Operations for Dr Solomon's, and Vice-President of Worldwide Sales for Logicraft, Inc. Cintorino holds a BS in Mathematics and an MBA in Technology Management. Cintorino was awarded “Top Digital Media Executive” in 2011 by Media Business’s Top Innovators in Business Publishing and has chaired Connectiv’s (formerly American Business Media) Digital Media Council in 2004, 2005, 2012, and 2013. Tom is currently on the Board of Advisors for Watt Global Media.

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