David Bowie Channel Goes Live on TikTok on What Would Have Been His 74th Birthday

#TheStarman hashtag challenge will kick off Sunday

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Ziggy Stardust has landed on TikTok.

The David Bowie estate, Sony Music Entertainment and Warner Music Group teamed up to bring the @DavidBowie channel to the video creation application, debuting it on what would have been the cultural icon’s 74th birthday.

The channel features videos from Bowie’s five decades of “innovation and reinvention,” and a dedicated playlist on the TikTok Sounds page gives creators access to tracks including “Ashes to Ashes,” “Fame,” “Heroes,” “Let’s Dance,” “Life on Mars?” and “Space Oddity.”

#TheStarman hashtag challenge will kick off Sunday (Jan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in