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Athletes aren’t born, they are made. And this spot from Danish broadcaster TV 2 to promote its coverage of the forthcoming Winter Olympic Games shows the lengths some parents will go to in developing their children to challenge in the future.
The channel will host coverage of the games that are set to take place in Beijing in February and has released a TV spot and outdoor campaign highlighting its own place as “underdogs” against the world, with other children around the globe being heavily tested in various sports from a very young age.
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