Cygnus Business Media to Offer ROI-based Buying Platform
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Cygnus Business Media has partnered with ID Media, a direct and digital media services company, to offer what the companies are calling the first-ever ROI-focused buying platform to reach small business owners. The program grants advertisers access to 67 trade publications across 15 markets and enables them to reach a larger number of readers via a number of smaller magazines with one ad buy.
Advertisers’ fees will be determined as the campaign’s effectiveness is measured over time.
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