Creators of Facebook, Instagram Reels Get Several Updates

The maximum time for the latter was extended to 90 seconds

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

New tools will be added for Facebook Reels and Instagram Reels in the coming weeks.

For Facebook, creators can now create, edit, publish and schedule Reels on their web browser via Creator Studio. Those capabilities were already available on Android and iOS.

Meta is also rolling out video clipping tools on desktop that will enable creators who publish live, long-form or recorded videos to test out different formats, including editing content seamlessly into a Facebook Reel via Creator Studio.

Creators of gaming videos will get editing tools that enable them to generate short-form Facebook Reels from their Facebook Live content, cutting Live clips down to vertical-friendly, 60-second formats, with dual views for gameplay and creator cam.

New

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in