Creators Don’t Know How to Access Instagram’s $1 Billion Fund

Creators say Meta’s new monetization schemes lack transparency, as the platform tries to woo talent from rivals

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Meta announced in July that it would invest $1 billion in programs to help creators monetize the content they post to Facebook and Instagram by the end of 2022. Meta CEO Mark Zuckerberg wrote in a Facebook post at the time, “We want to build the best platforms for millions of creators to make a living.”

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