Creative 100: Innovators Reshaping the Media Landscape

Meet the entrepreneurs and technologists defining the next era unfettered by platforms

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As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Check out this year’s media innovators featured on Adweek’s Creative 100 who are defining the next era of media, and no longer limited by platform boundaries:

Sarah Pappalardo

Co-founder, editor, Reductress


From sketch to satire: After working as a web copywriter, blogger and writer in New York, Pappalardo got into sketch comedy and met fellow comedian Beth Newell.



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This story first appeared in the June 13, 2022, issue of Adweek magazine. Click here to subscribe.