Cox Communications Pays Tribute to Nurses by Connecting Them With Family

Telecom company delivers home-cooked meals and video calls

The ad shows the hardships nurses face fighting the pandemic, including bandaging the wounds left by wearing PPE all day.

Nurses on the frontlines of the pandemic are some of the most overworked people in the world right now, with long hours and self-imposed separations from family and friends isolating them for months.

@kobrie Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.