How COVID-19 Is Reshaping Affiliate Partnerships

Over the past two decades, companies of all stripes have embraced affiliate marketing as a way to drive quality sales, attract new customers, and generate high-value leads. What’s more is that the model’s pay-on-performance compensation structure has made it possible for brands to cost-effectively test campaigns with a variety of affiliates and optimize these partnerships to realize more incremental value.

Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance PartnershipsHe is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.

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