How COVID-19 Is Reshaping Affiliate Partnerships
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Over the past two decades, companies of all stripes have embraced affiliate marketing as a way to drive quality sales, attract new customers, and generate high-value leads. What’s more is that the model’s pay-on-performance compensation structure has made it possible for brands to cost-effectively test campaigns with a variety of affiliates and optimize these partnerships to realize more incremental value.
The partners that brands are paying on performance include bloggers, influencers, mass media publishers, review and coupon sites — even other brands.
While
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