Coronavirus

Coronavirus and Marketing Automation: Let's Be Careful Out There

Headshot of Jim Gilbert
By Jim Gilbert

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

I’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis.

I will leave it to the medical professionals to discuss what needs to be done to protect yourself from the virus, other than to say it’s a very fluid and dangerous situation, so please take this health crisis seriously.

That

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Headshot of Jim Gilbert

Jim Gilbert

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the 'next level.' He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

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