Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Re-architecting the ad-buying process around more privacy-forward measures for targeting and measurement now that cookies—the industry workhorse—are on the chopping block was never going to be smooth sailing.
As all parties from the buy and sell-side, with their various motives and business models, coalesce around a few solutions to commit to test, complications are natural.
This year there have been high and low points in the industry’s identity quest. But with each twist, we’re ending the year with no clear path forward, yet, but perhaps that’s ok.
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