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The conversations swirling around the media and ad-tech industries these days hinge on consumer privacy—but in the midst of several changes to the way data is collected, it’s likely to be a while before consumer sentiment related to data collection responds to those changes.
Consumers don’t feel in control of their data
A new survey conducted by Adweek and Harris Poll showed that despite significant shifts in favor of consumer privacy over the past year, only 23% of more than 1,000 U.S.