Consumers Are Split on What Media Platforms Should Do With Their Data

Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey

Illustration of a computer screen next to the Harris Poll and Adweek logos
Consumers articulated conflicting desires in a new survey. Getty Images, The Harris Poll, Adweek

The conversations swirling around the media and ad-tech industries these days hinge on consumer privacy—but in the midst of several changes to the way data is collected, it’s likely to be a while before consumer sentiment related to data collection responds to those changes.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.