Mediaweek

Consumers Are Split on What Media Platforms Should Do With Their Data

Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey

Illustration of a computer screen next to the Harris Poll and Adweek logos — Consumers articulated conflicting desires in a new survey.Getty Images, The Harris Poll, Adweek

April 15, 2021

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The conversations swirling around the media and ad-tech industries these days hinge on consumer privacy—but in the midst of several changes to the way data is collected, it’s likely to be a while before consumer sentiment related to data collection responds to those changes.

Consumers don’t feel in control of their data

A new survey conducted by Adweek and Harris Poll showed that despite significant shifts in favor of consumer privacy over the past year, only 23% of more than 1,000 U.S.